Cynthia Salarizadeh is the Founder & CEO of Salar Media Group, a cannabis industry focused public relations, marketing, event production and consulting firm and the Founder & CEO of the entrepreneur tech suite, AxisWire.com launching Feb. 1, 2018. She is also the Co-Founder and Chief Strategy Officer of Green Market Media (GMM), a holding company headquartered in New York City with a West Coast office in Los Angeles. GMM is positioned to be a leader in cannabis media and will house a portfolio of online media publications centered around the emerging cannabis and hemp industry. The first news site that launched under this holding company is the popular Green Market Report. Cynthia recently co-founded the women’s network, Industry Power Women, to provide resources to female entrepreneurs.
With more than fifteen years of seasoned public and media relations as well as strategic communications expertise, Cynthia brought with her a proven level of professionalism, achievement, and dedication to her abilities as a trusted adviser and consultant to the cannabis industry. She is the co-founder of the cannabis financial news site Green Market Report as well as a contributing writer for Marijuana Venture, MJINews.com & Marijuanomics. Cynthia has published pieces on B-corps, security and water management in the cannabis space. In addition, she is the creator of the Cannabis Trend Report, which has been featured in Forbes, and teh recently launched Cannabis Brand Report. Prior to cannabis, Cynthia managed full public relations for New York Moves Magazine and has been published in several Las Vegas publications.
Cynthia is most recognized for managing national and international campaigns that have successfully improved overall valuations and complete image enhancement for industries that range from gaming in Las Vegas, the runways of New York Fashion Week, globally renowned nonprofits and national trade organizations, to government bodies in Washington DC. She has either directed or assisted with communications, marketing and public relations strategies and campaigns for brands that include the United Arab Emirates, AARP, fortune 500 companies such as Harley Davidson and NASCAR, Carl Icahn’s American Casino, Entertainment Properties, and the U.S. Department of Defense.
Since entering the cannabis space, Cynthia has become accustomed to navigating the traditional and social media landscape for a commodity that is still federally illegal. Her cannabis industry account management experience includes BiotrackTHC, CannaRegs, Inc., Cannabis Benchmarks, Humboldt’s Finest, MassRoots, Inc., Tikun Olam USA, ebbu, Julian Marley’s JuJu Royal, Frontera, Marijuana Investor Summit, Cannafundr, The Marijuana Show, Weed for Warriors Project and CannaMoms. Her cannabis clients have been featured in Forbes, Fortune, USA Today, Newsweek, The New Yorker, Bloomberg, Inc., The Washington Post, TIME, CNN, Playboy, Business Insider, Business News Daily, High Times, Now This Weed, Cannabis Business Times, Cannabis Industry Journal, Marijuana Venture, MSN, Vice, CBS, and Fox.
Cynthia has experience in international communications, marketing strategies, media relations, strategic planning, crisis communications, branding, operations research, and analysis in the private and public sectors in the U.S. and the international arena. Her skill set is now being applied to advancing the perception of the cannabis industry for better market conditions.
Cynthia holds a Bachelor’s degree in International Relations with a minor in Modern Middle Eastern Studies and a focus on Strategic Communications from the University of Pennsylvania. She also holds a certificate in Political Journalism with the Fund for American Studies from a program at Georgetown University.