Franco Brockelman, Chief Executive Officer & Co-Founder, PMP, CSM, CSPO, is the creator and strategic leader of Releaf App. Franco is an entrepreneur and project management professional focusing heavily on systems analysis, experience design, branding, and continuous improvement. After watching his own mother struggle with chronic pain for years and witnessing many courses of treatment fail her, Franco encouraged her to explore cannabis as a new option. While working with his mother to learn how to incorporate cannabis into her life, the idea for Releaf was born. Releaf was designed under the basic principle that there had to be a better way to track and demystify the world of medical cannabis; a process which can be hard to navigate for experienced users, let alone people who are new to their course of treatment. By encouraging patients to mindfully track their experiences, Releaf empowers patients to learn how to successfully treat their symptoms while also collecting valuable data to improve patient-focused services.