Champion snowboarder, fly-fisherman, singer/songwriter, TV host, sportscaster, spokesperson – these are the career accomplishments of the dynamic Greta Gaines; a business savvy woman with an appetite for pushing limits and breaking barriers. From arts to athletics, business to politics, entertainment to motherhood, there isn’t much that Gaines hasn’t covered.
After graduating from Georgetown University, Gaines found herself snowboarding the mountains of Jackson Hole, Wyoming, by day, and singing her songs in cowboy bars by night. In 1992, Gaines won the first Women’s Extreme Snowboarding Championship in Alaska, launching her as a recognizable figure in the sports world. She was soon hosting MTV’s Sports and Music Festival and programs on ESPN and ESPN2. In 1999, Oxygen created Freeride with Greta Gaines, a show dedicated to lifestyle, music, extreme sports, and the environment.
Amidst the accolades and opportunities afforded to her through her athletic achievements, Gaines never lost sight of her passion for music. She formed her own record label, Big Air Records, and released her eponymous debut album in 1999. Since then, Gaines has had a slot on the Lilith Fair; toured with Tori Amos, Alanis Morissette, and Sheryl Crow; and performed alongside legends like John Mellencamp and Willie Nelson. Gaines seamlessly incorporated her music with her sports and television ventures by licensing her music for use on ESPN, MTV, VH1, and Oxygen, as theme songs and for musical programming. Greta has released 6 albums on her own label. Her most recent album titled “Tumbleweed” features two cannabis inspired tunes “Heal Me” and “Light it Up.” Recently she wrote and performed the commercial theme song for ESPNW’s national ad campaign “Show Up To Win.”
In a career that spans 25 years and counting, Gaines has not only been a pioneering female force in sports, but in politics as well. Gaines serves on the advisory boards of NORML, Patients Out of Time, Tennesseans United and Athletes For Care. Skunk Magazine featured Gaines on its cover calling her one of America’s top 100 most influential marijuana reform activists. Gaines has become a featured speaker on the history of hemp in America and gave a key note speech on the topic at the Women Grow conference in Denver, CO. She also speaks on the topic of why extreme sports athletes have had a long and storied relationship with cannabis. Greta is the founder of her own successful skin care line called The Hempery. She lives in Nashville, TN with her husband and two sons.